The world is changing — and so is the content. Today, it is not enough to just talk about a product — it is important to show it vividly, emotionally, and convincingly. That is why video content for business has become a key sales and promotion tool. It helps to engage, explain, hold attention, and, most importantly, sell.

What makes corporate videos unique is that they must simultaneously be:

• Visually appealing
• Informative
• Tailored to the target audience
• Adapted to the platform (social media, TikTok, YouTube, marketplaces, etc.)
• Effective at driving sales — even if presented as entertainment or educational content

Creating such videos is always a blend of creativity and marketing strategy.

• It’s not just about producing visually stunning content — it’s about hitting the goal: building trust, sparking interest, or directly encouraging a purchase.

Video content refers to any video materials created to communicate with an audience: from short Reels to full-fledged commercials. The key is not the format, but the goal: to convey the desired emotion and information to the viewer in a way that inspires them to take action.

For businesses, video content serves as a calling card, a sales tool, and part of branding. It builds trust, helps stand out from competitors, and accelerates the customer’s journey from interest to purchase.

What types of video content exist?

There are many kinds and formats. At MoDNA PRODUCTION, we focus on several key types of video content for businesses:

1. Commercials. Bright, catchy, and memorable. Ideal for YouTube, social media, and digital advertising.
2. Branded videos. Create the brand’s atmosphere, convey its values and philosophy.
3. Educational and explainer videos. Help "unpack" a product, explaining how it works. Particularly useful for complex B2B solutions.
4. Interviews and expert videos. Build trust and strengthen personal branding.
5. Content for marketplaces. Mini-reviews and product demonstrations that boost conversion rates.
6. Testimonial videos. Authentic customer opinions—a powerful persuasion tool.

What will be relevant in the near future:

• Vertical videos 9:16 — remain leaders in reach.
• Authenticity and realism — less staging, more real life.
• User-generated style — content that feels "from a subscriber," but professionally produced.
• Interactivity — videos that engage the viewer.
• AI graphics and augmented reality — technologies are becoming closer and more accessible.
• Storytelling through series — brand mini-series instead of standalone videos.

Tracking trends is important, but even more crucial is knowing how to use them wisely and tailor them to your audience.

Why companies increasingly choose video:

• Builds trust. People are more likely to buy what they see in action.
• Boosts engagement. Videos on social media get 2–3 times more reach than photos and text.
• Explains in seconds. Especially useful for new products or complex services.
• Strengthens branding. Video shapes a company’s style and creates a memorable image.
• Drives sales. Pages with videos see an 80% higher conversion rate — backed by data.

Key video formats for solving business challenges

Here are the video content formats we most often recommend to clients:

• Short-form (15–30 seconds) — ideal for ads, stories, Reels, TikTok.
• Medium-length (1–2 minutes) — perfect for product explanations or service presentations.
• Long-form (3–5 minutes or more) — suited for interviews, tutorials, or detailed presentations.
• Video series — highly effective for social media content strategies or educational courses.
• Vertical videos — optimized for smartphones and platforms like Instagram or TikTok.
• Horizontal formats — best for websites, TV, YouTube, and corporate presentations.
• The choice of format depends on your goals, budget, target platform, and audience behavior.

Video content for business is not just a trend, but a necessity. If you want your brand to speak confidently, sell effectively and stand out from the competition, it's time to act. Contact us - and we will select the optimal format, idea and approach. MoDNA PRODUCTION - we create videos that people fall in love with.

Our work is based on generating creative solutions that turn ideas into reality. We create unique concepts, develop scenarios, select locations, and have a team of professionals who can bring the most daring ideas to life.