Today, the winner is the one who first captures attention. And attention is video. Fast, catchy, visually striking. That's why video marketing is not just a trend, but a powerful tool for attracting, engaging and selling.

If you have a business, but don't have a video yet, consider that you are losing customers every day. We at MoDNA PRODUCTION know how to change this.

Variety is impressive — and that’s its strength.Here are the main types of video marketing for business:

• Advertising videos. For social media, YouTube, and targeted ads. Sell quickly and vividly.
• Product reviews. Provide detailed information about the product. Especially effective on marketplaces.
• Brand image videos. Increase brand recognition.
• Educational videos. Perfect for complex products and B2B.
• Testimonials and case studies. Real video marketing examples that build trust.
• Stories, Reels, Shorts. Content tailored to specific social media formats.

Videomarketing is the use of video to promote a brand, product, or service. This can include advertisements, explainer videos, interviews, customer testimonials, or even short Reels on social media. Anything that helps tell your story through video is part of videomarketing.

The main goal is to convey value to your audience through a format they actually watch.

Why should companies use video?

Because:

• People watch videos — more than they read.
• Video engages — especially on social media.
• Video is memorable — emotion + visuals = impact.
• Video sells — especially when done strategically.
• Platforms like YouTube, TikTok, social networks, and now even Wildberries and Ozon actively promote video content. This means your brand will gain more reach, trust, and conversions with a well-crafted video.

Don’t drag it out. The first 3 seconds decide everything.

Work with professionals. DIY videos can be off-putting.

Create for people, not just “for show.” Your video should speak the audience’s language.

Plan distribution: where, to whom, and how you will show your video.

Use a series of videos—short video formats work better in chains.Where to order professional video?If you are looking for a team that:

• Understands marketing and visuals
• Creates videos that work, not just look good
• Can adapt to business goals and platforms
• Offers turnkey production — from concept to final frame

Then MoDNA PRODUCTION is your choice. We create video content that boosts sales and makes your brand noticeable.Why choose MoDNA PRODUCTION

• Marketing approach. We produce videos with a clear understanding of the target audience.
• Experience. Hundreds of successful videos for brands, marketplaces, and startups.
• Fast turnaround. We meet launch dates and campaign schedules.
• Focus on results. Beautiful doesn’t always mean effective. We make videos both beautiful and useful.
• Turnkey services. Idea, script, shooting, editing, adaptation — all in one place.

Video marketing is not a trend, but a necessityIn a world full of visual noise, only high-quality, catchy videos can break through to your customer. If you want not just to survive but to grow, video marketing must become part of your business strategy today.Leave a request — and we will show you how video can transform your business.

Greater reach. Videos are shown more frequently.

• Higher engagement. People don’t just scroll—they watch.
• More sales. Video multiplies conversion rates.
• Fewer returns. Video explains and demonstrates products clearly.
• Better memorability. Creates a visual brand identity.
• Works 24/7. One video can generate hundreds of sales.

Video Marketing Tools: How to Attract Customers with Video

Here are some proven video marketing tools that deliver real results:

• Compelling storytelling. Without meaning, there’s no result.
• High-quality video production. Execution matters as much as the idea.
• Editing with emphasis. Keeps the audience engaged.
• Clear call to action. Tell viewers exactly what to do after watching.
• Platform-specific adaptation. Vertical? Short? Silent? We’ll choose the right format.
• Promotion. Video is just the beginning—it needs to reach the right audience.

Our work is based on generating creative solutions that turn ideas into reality. We create unique concepts, develop scenarios, select locations, and have a team of professionals who can bring the most daring ideas to life.