A lookbook is not just a set of photos with clothes. It is a visual story about the brand, its style, mood and ideas.

A well-made lookbook helps not only to show the collection, but also to create the right first impression.

And if you are a brand, showroom, designer or store - you definitely need a lookbook.

Lookbooks are most often placed:

• On the brand’s website in the "Collections" or "New Arrivals" section
• On Instagram, Pinterest, and other visual platforms
• In presentations for buyers, partners, and the press
• In e-mail newsletters
• On marketplaces — as additional visual content for products

This is a versatile format that can be adapted for any channel: from offline events to digital campaigns.

The word lookbook came to us from the fashion industry. It is a series of photos where clothing or accessories are shown on models in a specific style — from minimalism to creative. The main goal is to show how the items look "in real life": how they fit, how they pair with each other, and what kind of image they create.Unlike catalogs, where clothes are often presented in a strict, “background” style, lookbook shooting allows you to bring the items to life, showing them in motion, mood, and context.

Why does a brand need a lookbook?A lookbook works on several levels at once:

• Presentation of the new collection — for both clients and buyers.
• Materials for the website, social media, advertising, and newsletters.
• Strengthening the brand image: the lookbook reflects the aesthetics, values, and visual code.
• An excellent sales tool — especially in fashion, accessories, footwear, jewelry, etc.
• If your brand regularly releases new items, works with retail, or wants to build a long-term image — image shooting in the lookbook format becomes a must-have step.

If you are looking for someone to help with brand shoots, who "sees" fashion, understands the tasks, and can shoot in various formats — we at wowmodna.com know how to do it.We have dozens of completed projects and major companies in our portfolio.

We know how to adapt the style to your DNA, preserve individuality, and at the same time create visuals that are easily scalable for advertising and social media.

Why choose us:

• Experience in image shooting and working with fashion brands
• Clear production and support at all stages: from idea to finished photos
• Understanding of visual content trends
• A team that listens to the client
• We work quickly, honestly, and with dedication

If you are thinking about how to stylishly and accurately present a new collection — a lookbook will become your main visual tool. And we will help make it so that people want to look at, save, share, and buy from these photos.Leave a request at wowmodna.com, and we will discuss a shoot tailored to your brand — without templates and unnecessary words.

Lookbook shooting is not a spontaneous process. It requires preparation, thoughtful decisions, and teamwork. Here’s how it usually goes:

• Briefing — we discuss the goals, target audience, visual mood, and where and how the photos will be used.
• Concept — we create a mood board, select references, and decide whether it will be a studio shoot, interior, street, or something more creative.
• Team selection — stylist, models, makeup artist, producer. Everything depends on the project scale.
• Location — booked in advance, all details agreed upon — lighting, access, backgrounds, interior zones. Sometimes we decorate or bring our own props. If shooting outdoors, there is always a plan B in case of bad weather.
• Clothing preparation — checking outfits, ironing, packing, logistics.
• Shooting day — working according to the schedule, reviewing shots immediately, making adjustments.
• Post-processing — final retouching, color correction, formatting for the required platforms.

Each stage affects the result. That’s why it’s important to entrust the process to professionals who will not only create beautiful shots but also help build the entire visual line of the brand.

Our work is based on generating creative solutions that turn ideas into reality. We create unique concepts, develop scenarios, select locations, and have a team of professionals who can bring the most daring ideas to life.